Best University, Favorite Ice Cream Flavor… these are some of the polls that have been circulating Facebook in the last few weeks, getting THOUSANDS of votes and comments.

Facebook polls launched somewhat quietly but has since exploded on to the scene.

So what makes it so great? Why should my business care about Facebook polls?

Here’s why:

1.       Exposure. When someone votes on your poll, it shows up on THEIR wall. This means you are getting impressions from not just your immediate followers but their friend network as well. With Facebook polls, your page will see a sizeable jump in “likes” in a matter of hours.

2.       Insight. As any marketing professional knows, polls are a great way to get data about a particular product or genre. For example, you want to offer a coffee flavor not on the menu, but not sure what, try doing an open Facebook poll that allows people to add flavors. Others can then vote on the flavors or add their own, giving you valuable data on your next flavor.

3.       Buzz. Getting people talking about your company is the goal and Facebook Polls is the medium. Voting on something means the person has to take at least 2 seconds to actively think about your product or business. This could lead to further investigation in to what you offer, prices, etc. and ultimately get people talking to their friends about it.

You should LOVE Facebook polls. It will get your company exposure, provide insight and create buzz for absolutely NO cost. So what are you waiting for? Start your poll now!