Social Media Marketing
You’ve heard the phrase “one size fits all.” We can confidently say that in the world of social media, that’s just not true! Our team brings the knowledge, expertise and experience necessary to craft a solution that makes sense for YOU! And while our clients come from a number of different industries, we offer a specialized expertise related to hotels, restaurants and colleges & universities.
Our team of professionals will help you find the best ways to use social media as a component of your overall marketing strategy. Keeping in mind your target market and marketing goals, we identify your current social media and online presence and evaluate those assets against the fifteen different “categories” that we’ve identified to make up the social media sphere: social networking, microblogging, publishing, photo sharing, audio, video, virtual worlds, syndication, mobile marketing, social bookmarking, crowdsourcing, location-based services, feedback communities, web and social search and multimedia collaboration tools.
A comprehensive social media strategy should identify appropriate platforms in each of these. Depending on a multitude of factors including industry, target demographics and practicality, some categories may be unnecessary for your particular social media strategy.
Once the strategy has been developed, our team can then implement that strategy for you. After implementation, we can either provide training for your team on how to manage the tools for maximum effectiveness or we can provide a turnkey management solution for you!
Need help designing and implementing a killer Facebook Page for your company? No problem! From conducting full-blown strategic planning engagements to creating optimized profiles to building custom Facebook tabs to designing custom Twitter backgrounds, our team can do it! Whatever your strategy calls for, Visual Alliance Media can complete your social media portfolio implementation from beginning to end!
Daily updates, multiple locations, what works, what doesn’t, who’s watching the conversation, managing your brand and reputation. For our clients that choose our management option, we provide them with a dedicated Account Executive / Community Manager that handles all of that for them!
From creating unique content on your Facebook Page and engaging fans in dialogue to sending relevant Tweets and @ replies to moderating your company’s YouTube Channel to monitoring the interwebs for new reviews to writing blog posts on your WordPress, Blogger or TypePad blog, we take care of the social media details, so you can take care of your business!
For those clients that are interested in managing their own social media activities but are in need of some guidance to get started, we provide customized in-person and virtual training. Need more in-depth guidance? Our customized “Social Media Bootcamp” is for you!
Our training sessions are different than most you’ll experience. Sure, we show you how to send a tweet or to upload a video to YouTube. But we spend most of our training sessions focused on how to most effectively utilize specific social media tools to achieve your marketing objectives!
We also partner with traditional marketing, advertising, web development, SEO and public relations firms that are interested in offering social media marketing services to their clients as part of their service mix. That’s right – our white label program gives you a turnkey team, portfolio and infrastructure without all the hassle of building it yourself! Call us today and offer social media services tomorrow!
We can make a buzz and bring people to your website. But what happens next if your website doesn’t represent your business in its best light? Our team of graphic designers, SEO professionals and web developers can help you to create a website that you can be proud of and that helps to fulfill your online marketing goals.
Contact us today at (813) 943-6053 to schedule a consult.