It’s all about your target audience: With whom are you trying to connect? Where are they? What is your message?

When it comes to higher ed institutions, there are multiple student audiences: prospective students, current students and alumni. And any social media marketing for colleges & universities should reflect these various contingents with their unique characteristics, requirements and focus.

The infographic below reflects the opportunities for higher education institutions to use social media to engage with each of these student segments and includes some interesting facts and figures along the way. Do you have any to add? Please feel free to leave a comment!

1. Brandon Croke says:

   February 16, 2012 at 6:43 pm

   Thanks for sharing that great visual summary of various happenings for higher ed and social media.

   Would you mind sharing where you got the statistic 1 out of 4 admissions officers research applicants on Facebook? I’d seen discrepancies between various sources on the topic before.

   If you have an interest learning more about Facebook in the College Admissions Process, we created an infographic featuring what admitted students really want out of a social network – http://bit.ly/zpugHs
2. TBSMAdmin says:

   February 16, 2012 at 7:18 pm

   Brandon, thanks for the comment and for sharing the infographic on what admitted students want out of social media! We’ll check it out!

   The statistic you’re referencing can be found in the USA Today link in the sources: http://www.usatoday.com/news/education/story/2011-09-21/facebook-google-college-applicants/50497248/1 – “Nearly a quarter (24%) of admissions officials at 359 selective colleges say they used Facebook, up from 6% the previous year, and 20% used Google to help evaluate an applicant, says the survey, conducted by Kaplan Test Prep.”

   What others sources have you found that quantify that statistic? Definitely interested in seeing what else is out there. Thanks