Facebook has really been making a big push with their pages and events recently, possibly to make the service even more attractive to businesses. The latest feature is the ability for users to tag Pages in their own photos. We’ll briefly show you how to do this and then explain the attraction from a business standpoint.

Users Tag photos just as they can with their friends. One great thing about this new feature for users is that they don’t have to “Like” a page in order to tag it (as you would with a status update). Being able to tag a business will definitely encourage people to Like businesses in their photos, though. Here are a few example shots I grabbed:

Tagging Doctor Who actor David Tennant.

Tagging a “public figure,” The Royal Shakespeare Company.

Tagging the Ferrari brand.

Privacy settings on the photos remain intact for the users. As a protection for businesses, tagged photos will not show up on their wall, but on their photos tab, like this (picture I tagged is pointed to):

As you can see, though, things that aren’t quite related can slip through, too (unless Ferrari is now making slippers that I’m unaware of). Pages also have the ability to disable tagged photos from showing on their tab.

Tagging a Page is currently limited to just pages in the Public Figure or Brand categories, but hopefully, Facebook will see fit to expand that soon. One indication I immediately thought of as I was searching for pictures to tag was landmarks in vacation pictures. Alas, I wasn’t able to tag The Statue of Liberty or the Leaning Tower of Pisa quite yet. For local businesses, this could be extremely advantageous. Imagine your customers tagging themselves at your Grand Opening, enjoying a delicious lunch from your restaurant or while posting a picture of the new entertainment center or haircut they got from you. With a large number of Facebook users looking at and uploading pictures daily, this is yet another way to get your business name and information out in front of your potential customers.

Screenshots and photos copyright Crystal Coleman.