Latest Blog Posts

    Visual Alliance Media Merges with Two Tampa Bay Marketing Agencies to Create Exakt Marketing

    Friday, November 16, 2012 @ 06:11 AM

    We’re so excited to announce the merger of Visual Alliance Media with Moonstruck Marketing Group and Good Dog/Bad Dog Creative Design to form Exakt Marketing.

    Exakt Marketing is a full-service marketing agency that will continue to work with clients in many different market sectors including higher education, associations and professional services, but with a particular emphasis on three verticals:

    • Restaurants & Hospitality
    • Health, Wellness & Fitness
    • Meeting & Conference Planning

    We’ve been asked, “how did you come up with the name Exakt Marketing?”   Well, we all fell in love with the name “Spot On Marketing”. We just knew we were going to do amazing things with that brand concept! Well apparently, we were…

    Seeking Tampa Social Media Marketing Intern – Fall 2012 Semester

    Tuesday, August 21, 2012 @ 07:08 AM

    If you’re a student looking for internships in Tampa FL for the Fall 2012 Semester, then
    Visual Alliance Media wants to talk with you!

    Join our team as a social media marketing intern and get hands-on experience that could land you a social media job some day … and have fun in the process!

    Jayden (that’s him to the right), the most productive member of our team, attends all team meetings, including our weekly 10-3-0 – a Google Hangout we hold every Friday (which is otherwise known as #PajamaDay … because everyone gets to work from home … in their pajamas if they choose)!

    For details and how to apply, check out the

    Positive Online Reviews: An Untapped Resource for Marketing Your Restaurant

    Monday, August 6, 2012 @ 09:08 AM

    Restaurant owners and GMs: beyond your management of reservations, staff scheduling, finances and ordering restaurant supplies, if part of your day isn’t devoted to managing your online marketing program or working with your online marketing agency on these activities (which includes online reputation management) as part of your restaurant marketing activities, pause here, scroll to the bottom of this post and submit your email to request a copy of our free guide “Three Things You Can Do Right Now to Start Marketing Your Restaurant Online”.

    If you or your agency are actively managing your online reputation, you already understand the necessity of politely responding to negative reviews on local search and review sites like Yelp and TripAdvisor in a…

    Three Online Marketing Must-Do’s for Tattoo Shop Owners

    Friday, July 27, 2012 @ 05:07 AM

    Tattoo Marketing Image - Free White Paper DownloadWord of mouth marketing has always been important for businesses like tattoo shops. When it comes to “products” as permanent as tattoos, most people look for recommendations from others before deciding which shop to visit and which artist to engage. And the internet, social networks and local search and review sites have put the whole process on steroids!

    So, like most other businesses, shop owners not only need to proactively create and manage their online presence, but they also need to be aware of what is being said about them online as a critical component of their tattoo…

    Facebook Allows Page Admins to Toggle Their “Voice” On the Fly

    Thursday, June 28, 2012 @ 08:06 AM

    Rarely do I get excited these days about new “features” rolled out by Facebook (side note: I loved the one where they recently changed everyone’s default email to! *note sarcasm*) … although every once in a while, something useful comes along! Page admins, have you noticed it yet? When visiting pages you administer, a blue bar now appears at the top that allows you to toggle back and forth between posting and interacting on the page as yourself and as the brand (see image). While this is obviously not new functionality, this neat little shortcut makes it a lot less hassle to change your “voice” on the fly!

    What do…

    We’re Hiring!

    Wednesday, May 16, 2012 @ 12:05 PM

    Visual Alliance Media is on the move again! This time, we’re looking for an Assistant Social Media Marketing Manager to join our team. The ideal candidate will have a bachelor’s degree and at least one year of experience using the leading social media channels for business purposes.

    This person will help to create and implement social media marketing strategies for clients.

    Facebook? Yes. Twitter? Yes. Foursquare? Yes. Pinterest? Yes. Blogging? Yes. Etc. Etc. Etc. Get the picture?

    We work hard but have fun. Fridays are #PajamaDay (meaning we work at home) … and we connect up during our weekly Google+ Hangout dubbed “The 10-3-0″.

    If you’re interested in applying, please…

    Visual Alliance Media Congratulates USF Student

    Tuesday, May 1, 2012 @ 05:05 AM

    USF InformaBull's IncrediBull iPad Giveaway ImageYesterday afternoon, Joseph Imbrogno presented a new iPad to Theresa Novak, the winner of the IncrediBull iPad Giveaway, a sweepstakes that was sponsored and administered by Tampa social media agency, Visual Alliance Media, on the University of South Florida’s InformaBull Facebook Page.

    The page, also managed by Visual Alliance Media, is the Office of Student Success’ social customer service solution for students on the Tampa campus. The giveaway helped to raise awareness of the platform in a way that is fun, useful and engaging to students.

    Pictured below with Theresa are Renee Svec, Director of Communications…

    Facebook Groups for Schools 101

    Wednesday, April 18, 2012 @ 08:04 AM

    As you may have heard, Michael Novati of Facebook recently announced Groups for Schools after months of testing – the latest social media opportunity in higher education. Groups for Schools is a subset of Facebooks Groups that requires users to have an active .edu email address in order to join.

    Individuals with current .edu email addresses can visit the main Groups for Schools page to search for their school, enter their .edu email address (which then associates that email address with their Facebook profile, requiring email validation of that address), and allows the individual to join their school’s Groups page. As you can see in the screen shot of the Groups page for