I’ve censored the following, in protest of a bill that gives any corporation and the US government the power to censor the internet–a bill that could pass THIS WEEK. To see the uncensored text, and to stop internet censorship, visit: http://americancensorship.org/posts/38066/uncensor

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It’s a new year and for many of us, the new year brings with it resolutions to change.  Whether you’ve made any resolutions or not, improving the effectiveness of your marketing efforts for your restaurant is probably a top priority.  Here are a few tricks of the trade that will definitely help you to improve your marketing effectiveness:

Be social when using social media.  If you’re using social media as a part of your marketing plan, it’s critical to remember the social component.  Think about when you’re at that networking event and you get cornered by that person who drones on and on about one subject – them.  There’s no back and forth, no discussion, no discovery, just…

It’s hard to believe that even today, despite the widespread adoption of social media and the evolution of best practices for social media marketing, some businesses still believe that “if you build it, they will come.” It’s simply not true when it comes to social media marketing!

In a recent blog post entitled Keep Your Social Media Marketing Efforts SOCIAL!, we talked about keeping the “social” in social media marketing. By the very definition, “social” involves people and personal interaction. If there are no people, there will be no interaction! So one of the very first steps in launching any kind of social media marketing campaign is to define how the community will be built by integrating it…

With so many moving parts and pieces comprising your restaurant marketing or hotel marketing plan, it’s human nature to rush through some of the seemingly less critical tasks to accomplish as much as possible before calling it a day. One of those “seemingly less critical” tasks I’m referring to is moderating comments on your blog.

We’ve all been there. You’re alerted to a new comment on a recent post. Upon quick glance, it seems innocent enough. You approve it. And with that, the flood gates are opened and you are faced with a deluge of new comments, aka spam! The good news is, you can learn to spot…

Why does Visual Alliance Media help clients to create, adopt and train their employees on effective social media guidelines? There are several reasons, one of which can best be illustrated with an example:

Employee has bad day at work and wants to vent. Employee vents on Facebook.

It happens more than you think! One such example took place recently when Manatee County Sheriff’s deputy, Gerald Kall, did not appear to think before he decided to take out his emotions on Facebook.

According to a story by Alison Morrow of ABC Action News entitled After Facebook Rant, Manatee County Suspends Deputy for Three Days, Deputy Kall was reported “calling his colleague expletive names, thereby violating…

Social Media for Colleges & Universities: A Case Study in Social Customer Service